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A client asks: did you use AI on this?

Trace one deliverable before answering the client.

Free Agency field guide · No email or account.

Does this sound familiar?

An account director needs to answer a client before a campaign is approved. The creative team used an assistant and a freelancer supplied an image. Nobody has yet checked the freelancer’s account or inputs.

Complete one useful task

  1. Choose one campaign deliverable and name the person responsible for its review.
  2. Ask its contributors which tools and accounts they used, what they entered, and what appeared in the delivered work.
  3. Check the engagement’s AI instructions and the evidence behind each answer. Mark missing information as unknown.
  4. Draft a factual answer for the account director to review. Assign an owner and follow-up date for every gap.

See a worked example

Meridian Creative is fictional. This example shows a useful record with open work; it is not an approval, a customer case study or a ready-to-send response.

Deliverable and reviewer
Alder campaign concept board; account director reviews before delivery.
Tools, accounts and contributors
DraftDesk on the firm account; freelancer’s ConceptLab account not confirmed.
Inputs and client restrictions
Published brand information and mock briefs permitted. Unreleased client images require written permission.
Evidence checked
Engagement instruction reviewed. Freelancer disclosure still outstanding.
Draft answer and unresolved facts
DraftDesk supported internal concepts using public material. We cannot yet confirm the freelancer’s inputs; the external response remains a draft.
Follow-up owner and date
Operations lead to obtain disclosure before the next client review.

Your turn

Use short descriptions and evidence references. Keep confidential records in your approved systems. Your entries stay in this page; download your notes before closing it.

What counts as done?

You have traced the chosen deliverable, recorded what is verified and unknown, and assigned the response review. An unanswered question is an open action, not permission to claim “no AI used.”

Examples cover everyday agency operations. Rights, licensing and client-contract decisions need your normal specialist review.

When you need to take this further

Keep the record with the AI Governance Toolkit, Agency edition · $299

Apply this to the full client questionnaire, connect answers to evidence, and track response review. AI Questionnaire Response Kit, Agency edition · $399

Need help drafting the answer? Open the free questionnaire starter.

Plan your first week: five free steps for agencies

Keep your task notes and refer to them while creating the relevant records in the kit. This worksheet is not a dashboard work file.